The Power to Change Our Identity in Business

Opening ourselves to the idea of new identities can be empowering. We practice and we become.

Opening ourselves to the idea of new identities can be empowering. We come into ourselves as a writer, we see what’s possible with our finances, we feel more like ourselves when posting on social media. We practice and we become.

These past few months I’ve been writing a significant amount each day. Everything from web copy, to stories for teaching, to blog posts about co-packing. In fact, I’ve even started identifying as a “writer”. Gasp.

It’s made me realize there are all sorts of personas we choose to embrace or resist based on our perception of them. As I’ve immersed myself by reading about writing, listening to podcasts about writing, and joining writing groups I’ve come to realize there are a whole lot of people who resist calling themselves a writer.

They don’t think they qualify. Most have never written a novel, or published an article in a magazine. Many think credentials deem them a writer. And yet, every day they show up to write for themselves, in their journals, on their blogs, for their newsletters. And I’ve realized, what makes you a writer is that you write.

We take on this intimidated persona far too often.

One of the most tried and true examples of this is the “I’m bad with numbers” persona. You know what? If you sit down to face your finances each month you’re a numbers person.

For my entire life I have thought of storytellers as people who can spin a story at a campfire. They could entertain you at the drop of a hat. And yet, as I tell stories in my writing more and more I admit, I too am a storyteller. This shift has empowered my voice in so many ways.

What makes us writers, numbers people, creative folks, and sales people is that we practice consistently. We show up to manage our finances, we write content for our audience, we create media posts, we show up in front of the camera, we pitch to new retailers day after day.

We practice and we become.

Opening ourselves to the idea of new identities can be empowering. We come into ourselves as a writer, we see what’s possible with our finances, we feel more like ourselves when posting on social media.

What is possible if you allow yourself to become? To own a persona you haven’t felt worthy of?